Lets be honest websites are not necessarily the cheapest thing you might buy, you can easily spend 4, 5 or even 6 figures before you have a customer, realistically for most that is not an option, but luckily there is another way… The minimal viable website, but before we explain that, lets understand the idea of the minimal viable product.
So you want to build a form or transport, what’s the first thing that springs to mind? a car? well while that may be the idea form of transport, it certainly isn’t the the “minimal viable form of transport”, so lets think simpler, say a skateboard, you build your skateboard, get some users onboard (no pun intended) and once you know there is a market for people who want to travel faster than walking and start generating some money you can start adding features, turn your skateboard into a scooter, sell some more and repeat, until you eventually get to the product you want to provide.
How does this apply to a website? Well lets say you are an accountant, under your umbrella you offer a lot of services. so ideally you want a lot of pages, but that adds costs, and as a start up the funds might not be available to do this. You may choose to wait until you have the funds available, but that may cost you referrals in the meantime, people will look you up, and often if they cannot find a website for you it will put them off contacting you.
Over 30% of people will not consider a business if it does not have a website.
Source : Search Engine Land
Stage 1 – A Virtual Business Card
With the idea of a minimal viable website you would launch your business with a simple 1 page website, with a little information about you, and most important of all your contact information. This allows you to use your business email without the risk of people seeing your domain registrars holding page, and also ticks the boxes for people who look you up. Having a small professional looking website is much better than having no website at all.
Stage 2 – A Simple Leaflet
Stage 2 adds some more information about what you do, for example an about you and a services page, along with a contact page and form, this is akin to swapping out your business card for a flyer. This not only looks better for the visitors to your site, but also starts to add content that may get you found in the search engines.
Stage 3 – A Full Brochure
As your business grows so does your website, adding more content makes you more likely to be found in the search engines, helps to show you as the expert in the field but also saves you time and as a result money, you can use your website content over and over again, sending links to customers about various services or articles rather than writing the same emails over and over again.
To put it simply, having a small website, that ticks the right boxes for your customers will help your business, having no website at all will very likely harm it. Take a look at out packages below. You can have a single page website in 7 days time for just £20!